Your ROAS looks great. Your P&L disagrees.
For multi-channel retailers doing £1m and up, where everyone is busy, the spend is going out, and the P&L still doesn't make sense.
Across the client set, the Luck Out System has delivered:
The reports look fine. The decisions underneath it are not.
Nobody wrote down what was supposed to happen
Your marketing calendar is a collection of things that got done, not a plan for things that will. When the month ends well, nobody knows why. When it ends badly, nobody can agree on what to change. The team gets busier and no wiser.
Your agency reports on the metric it is graded on
A 4x ROAS on a product with a 22% contribution margin is a business quietly losing money at speed. And nobody in that meeting is incentivised to say so.
By the time anyone acts, the month is already lost
The gap between someone noticing a problem and the right person being able to fix it is measured in days, not hours. Three Slack messages, two meetings, and a brief later, you are optimising for last week's situation. That is the systems problem, we fix.
What a proactive operation actually looks like.
Built to make one question permanently answerable: is this spend making money after everything comes out of it.
A marketing calendar that earns its name
Not a record of what happened. A day-by-day plan of what actions will produce what revenue, with an expectation written down before the month starts. So when reality diverges, you know immediately and you know why.
One number that tells you if you're on track
Contribution margin after COGS, shipping, returns, discounts and spend. Scored daily against the plan. Not a monthly surprise from finance — a running answer to the question finance is actually asking.
The speed to act on it
The decision chain between noticing a gap and closing it, cut from days to minutes. Your head of growth sees the problem and can move on it without a chain of messages to people who are doing something else.
Execution, if you want it
The Translate Culture team runs paid, email and TikTok Shop to a standard I put my name to. Entirely optional. Plenty of brands keep their agency and use this to hold it to account, which works just as well.
“How much to get get more of you?”Asked by four different clients across seven years, which is how this model got built.
One of these is for you. The other almost certainly is not.
The Luck Out System
You are selling across several channels, and you are not sure your marketing money is landing anywhere useful. I come in at management level and make that question permanently answerable.
- Measurement that ties spend to profit, not to platform-reported ROAS
- A marketing P&L you can defend internally
- Written forecasts, scored quarterly, in front of the people who fund you
- KPIs your team and your other partners are held to
- LuckOut deployed against your accounts and your data
- Optional: My team executes, at a standard I put my name to
LuckOut
Other agencies put their own operator at the centre of your business. We turn yours into one by providing them a set of tools and training that keeps the knowledge in-house and compounding.
- Creative strategist: idea to briefed concept in 15 minutes, not 24 hours, built on live market and cultural context
- Scored on profit: new customer profitability and contribution margin, not hook rate
- Offer and landing page testing: the levers that move margin, not just the ones inside the ad platform
- Replaces agency headcount, not yours: the learning stays in your building and compounds
- The thinking compounds, so it does not leave when someone does
Worth being direct about who this works for.
- You are doing £1m or more and have been trading at least two years
- You are already selling or have ambitions to sell across more than one channel
- You are willing to invest in growth, if the evidence is there
- You are thinking in years, not in daily sales
- You have a coachable company culture
- You are willing to invest in an in-depth audit with actionable recommendations
- You want a channel operator who reports ROAS and stays quiet
- You need revenue to double this quarter and nothing else matters
- Nobody internally has time to be involved in building the system
- You want to complain about how bad your previous agency was
- You are looking for a FREE audit
Bring me the number you cannot explain.
One hour, no deck. We will take your through step by step how we might be able to help.
Not open to everyone yet. Join the waitlist and I will get in touch when a place opens.